Pick one concept from the assigned reading, that we have not already discussed, that you found useful or interesting and discuss it.
A concept I found to be interesting was on focus groups. If there is a question an individual wants to know, it is best to ask the people in the group. There is a possibility that they might not know the answer, but they might give great suggestion to one’s issue. A focus group gives specific and complete solutions to a particular problem. It assists people in finding each other’s “values, interests, and attitudes” (206). Usually in a focus group, the facilitator brings up a specific question to the group and they have a discussion. By asking questions, this helps the group to evaluate certain issues from detailed conversation. Everyone makes an effort in observing the important details.
I like how the focus groups record the whole meeting and analyze it afterwards. It is important to not forget the crucial statements during the group discussion. Advertising and marketing agencies use focus groups to review a customer’s like or dislike on a product. By looking over the weaknesses and strengths, they can become even more successful. I like how in focus groups, people are asked open ended questions and can give their own opinions. They don’t have to focus on arriving to one solution. It is essential to concentrate more on the problems at hand.
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Hello,
ReplyDeleteI fully agree with your expression on focus groups. In Harris and Sherblom’s text who offer, “Focus groups allow you to understand what individuals actually involved the issues think” (p.222). In my point of view, the purpose of the focus groups is to let members to understand other individuals’ thoughts, opinions, and the problem-solving. Under this concept, I want to share one of my experiences in focus group in this semester. In the focus group of school parking, there are four other individuals who express their problems and opinions in the school parking service. In the meeting, most of them do not satisfy the limited parking spaces in the campus that let them always be late in class. Some individuals suggest reserving 30-40% of carpool parking in the parking lots that will avoid the problems raised by individual parking. Other individuals suggest the discount for the alternative day parking, etc. In this focus group, I have heard different opinions from individuals regarding the school parking. Undoubtedly, these opinions will be very helpful to improve the parking service at school for future.